Brief: Communicate Cosy biscuit is the ice-breaker to initiate conversations in Tet's meet-ups.
Idea: Bite up prejudices
When meeting somebody on the first time, people tend to judge the other ones with prejudices on their appearance. This Tet, let bite up the prejudices and enjoy the sweetness of being together by sharing Cosy biscuits.
TVC version
Digital version
Credit:
Client: Mondelez Vietnam
Agency: Dentsu One Vietnam
Executive Creative Director: Andy Soong
Associate Creative Director: Nguyen Le
Art Director: Gia Huynh
Copywriter: Hoang Ho
